Not only in the real world, the big companies get bigger and the small represent a niche market until they are bankrupt or being bought by a major player. Web sites with interesting content are perceived little. This trend is unfortunately also felt on the Internet.
The websites of the top 10 Providers now combine at least 26 Percent of data traffic and rising. Many different topics are represented respectively by a dominant supplier. Prominent examples are:
- Search Engines: Google
- Video Portal: YouTube
- Physical and electronic books: Amazon
- "Social Network": Facebook
- Short message service: Twitter
- Auction Portal: eBay
- Internet payment system: PayPal
It is extremely difficult for new entrants in any way to penetrate this market dominant platform providers. A chance remains, by striking contributions or. Left with matching headings audience in one of said “Social networks” Networks to attract to your website. It's not worth it to offer niche products or niche opinions, because the received very little attention. On the Internet it's like in the print media, who produces the perfect titles, increases the circulation or. in the virtual world, the number of visitors.
But the trend seems to continue to. Each of the vendors tried to establish its own network to involve customers in the, order to make the most of the shops. A typical example here is perfect, and Apple. You can buy hardware, the space, the applications, Books and Music. This is basically the perfect ecosystem, The Google and Facebook may also seek. The online store Amazon is currently trying, with its inexpensive Kindle Fire.
Worldwide, there is 150.000.000 Web sites give. Top 500 Achieve a range of websites 51 Percent and the top 10 even 26 Percent range. This concentration I find frightening. This trend will increase and certainly for the lone wolf, it is very difficult at all to be seen on the Internet.
The situation is similar in the smartphone operating systems. Meaning today, except those Apple iOS and Google's Android and the likely long-term. Similarly, the market for apps is now divided.
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